e-Dialog Clients Win Creative Excellence Awards from New England Direct Marketing Association
Avis Budget Group, M/C Communications and Nintendo of America Recognized for E-mail-powered Loyalty Program, Healthcare Messaging and Consumer Newsletter Redesign
LEXINGTON, Mass., July 9, 2008
e-Dialog today announced that three of its clients have been recognized by the New England Direct Marketing Association (NEDMA) for creative excellence in direct marketing. Awards were presented at a ceremony held in Boston on Wednesday, June 11.
The NEDMA awards honor direct marketing excellence in categories that include electronic media such as e-mail and banner ads, print, direct mail, broadcast, catalog, and integrated multimedia campaigns. Awards are given based on a combination of factors, including results and the excellence of the marketing solution.
M/C Communications, a leading provider of medical education and event management solutions for healthcare professionals, earned two gold awards and one silver award. All three wins were in support of M/C Communications’ e-mail marketing messages for Pri-Med®, a provider of continuing medical education for doctors and other medical clinicians. The first gold award was presented in the E-mail (B-to-B) category for the Updates in Pharmacy event, and the second gold award-winning entry was in the E-mail Campaign (Consumer or B-to-B) category for Pri-Med Online CME promotion. The silver award was earned in the Integrated Media (B-to-B Lead/Order Generation) category for the Updates in Cardiology event in Los Angeles.
Avis Budget Group, parent company of Avis Rent A Car, received the silver award in the E-mail Campaign (Consumer or B-to-B) category for their Avis First™ customer loyalty program messaging. Avis First gives members increased opportunities for free upgrades and weekend rentals, and first access to promotions, products and services. Customers manage their accounts online and receive rewards via e-mail, giving them direct, real-time access to their exclusive member benefits.
"We are pleased to receive this award recognizing the e-mail marketing we do to support our loyalty program," said Becky Alseth, senior vice president of marketing for Avis Budget Group. "Avis First members appreciate the convenience that comes with accessing their accounts online and receiving rewards and program information more quickly via e-mail. e-Dialog has been our strategic partner at each step in helping develop the communications that support our Avis First program, including design, data management and execution for the triggered reward e-mails."
Nintendo of America Inc. received the silver award in the E-mail (Consumer) category for its redesigned Nintendo DS Handheld Newsletter. With the Nintendo DS handheld game system’s success in expanding the audience beyond the core gamer demographic, Nintendo revamped its e-mail newsletter in order to present more relevant content to recipients.
"It's an honor to have our clients recognized as NEDMA award winners," noted Arthur Sweetser, e-Dialog’s chief marketing officer. "We already know that our clients are leaders in e-mail marketing, but it’s great to get validation from their peers at NEDMA."
About e-Dialog
Established in 1997, e-Dialog is a proven provider of precision e-mail marketing solutions. Through a unique combination of marketing intelligence and relevance enabling technologies, e-Dialog enables some of the world’s most recognized brands, such as American Eagle Outfitters, Avis, Boots, BMG Music Service, British Airways, CBS, Hewlett Packard EMEA, Nintendo, the NFL, Reuters, the Royal Bank of Scotland group of companies, and The TJX Companies to maximize long-term customer value with contextually targeted communications. The company’s service offerings empower large, multifaceted companies like these to enhance permission-based e-mail marketing efforts through fully integrated, cross-channel communications, including dynamically printed direct mail, RSS and mobile messaging.
e-Dialog was named a leader in the December 2007 Forrester Wave: Email Marketing Service Providers, Q4 2007, and also received top placement among service-oriented ESPs from JupiterResearch in 2005, 2006 and 2008. In September 2006 e-Dialog was the first e-mail service provider to achieve certification for ISO 27001:2005, the global information security standard. e-Dialog is a wholly owned subsidiary of GSI Commerce Inc. (Nasdaq: GSIC) with offices in Boston, London, New York and Seattle.
For more information, visit www.e-dialog.com or contact Arthur Sweetser at 781-372-3353 or Peter Duffy at +44 (0) 20 3219 6220.
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e-Dialog media contact:
Jean Borgman
508.451.5944
jborgman@e-dialog.com
[+ go back]
Avis Budget Group, M/C Communications and Nintendo of America Recognized for E-mail-powered Loyalty Program, Healthcare Messaging and Consumer Newsletter Redesign
LEXINGTON, Mass., July 9, 2008
e-Dialog today announced that three of its clients have been recognized by the New England Direct Marketing Association (NEDMA) for creative excellence in direct marketing. Awards were presented at a ceremony held in Boston on Wednesday, June 11.
The NEDMA awards honor direct marketing excellence in categories that include electronic media such as e-mail and banner ads, print, direct mail, broadcast, catalog, and integrated multimedia campaigns. Awards are given based on a combination of factors, including results and the excellence of the marketing solution.
M/C Communications, a leading provider of medical education and event management solutions for healthcare professionals, earned two gold awards and one silver award. All three wins were in support of M/C Communications’ e-mail marketing messages for Pri-Med®, a provider of continuing medical education for doctors and other medical clinicians. The first gold award was presented in the E-mail (B-to-B) category for the Updates in Pharmacy event, and the second gold award-winning entry was in the E-mail Campaign (Consumer or B-to-B) category for Pri-Med Online CME promotion. The silver award was earned in the Integrated Media (B-to-B Lead/Order Generation) category for the Updates in Cardiology event in Los Angeles.
Avis Budget Group, parent company of Avis Rent A Car, received the silver award in the E-mail Campaign (Consumer or B-to-B) category for their Avis First™ customer loyalty program messaging. Avis First gives members increased opportunities for free upgrades and weekend rentals, and first access to promotions, products and services. Customers manage their accounts online and receive rewards via e-mail, giving them direct, real-time access to their exclusive member benefits.
"We are pleased to receive this award recognizing the e-mail marketing we do to support our loyalty program," said Becky Alseth, senior vice president of marketing for Avis Budget Group. "Avis First members appreciate the convenience that comes with accessing their accounts online and receiving rewards and program information more quickly via e-mail. e-Dialog has been our strategic partner at each step in helping develop the communications that support our Avis First program, including design, data management and execution for the triggered reward e-mails."
Nintendo of America Inc. received the silver award in the E-mail (Consumer) category for its redesigned Nintendo DS Handheld Newsletter. With the Nintendo DS handheld game system’s success in expanding the audience beyond the core gamer demographic, Nintendo revamped its e-mail newsletter in order to present more relevant content to recipients.
"It's an honor to have our clients recognized as NEDMA award winners," noted Arthur Sweetser, e-Dialog’s chief marketing officer. "We already know that our clients are leaders in e-mail marketing, but it’s great to get validation from their peers at NEDMA."
About e-Dialog
Established in 1997, e-Dialog is a proven provider of precision e-mail marketing solutions. Through a unique combination of marketing intelligence and relevance enabling technologies, e-Dialog enables some of the world’s most recognized brands, such as American Eagle Outfitters, Avis, Boots, BMG Music Service, British Airways, CBS, Hewlett Packard EMEA, Nintendo, the NFL, Reuters, the Royal Bank of Scotland group of companies, and The TJX Companies to maximize long-term customer value with contextually targeted communications. The company’s service offerings empower large, multifaceted companies like these to enhance permission-based e-mail marketing efforts through fully integrated, cross-channel communications, including dynamically printed direct mail, RSS and mobile messaging.
e-Dialog was named a leader in the December 2007 Forrester Wave: Email Marketing Service Providers, Q4 2007, and also received top placement among service-oriented ESPs from JupiterResearch in 2005, 2006 and 2008. In September 2006 e-Dialog was the first e-mail service provider to achieve certification for ISO 27001:2005, the global information security standard. e-Dialog is a wholly owned subsidiary of GSI Commerce Inc. (Nasdaq: GSIC) with offices in Boston, London, New York and Seattle.
For more information, visit www.e-dialog.com or contact Arthur Sweetser at 781-372-3353 or Peter Duffy at +44 (0) 20 3219 6220.
e-Dialog media contact:
Jean Borgman
508.451.5944
jborgman@e-dialog.com
[+ go back]
