Events Calendar
e-Dialog will be participating the following shows in 2009. Please check back for additional information:
NCDM – National Center for
December 7-9 2009 | Las Vegas NV
Rob Befumo, Director, E-mail Marketing, Publishers Clearing House
Session Date: Tuesday, 12/08/09
Session Time: 11:15 AM - 12:30 PM
Boosting Revenue Through Linking Database And Email Marketing
E-mail marketers are constantly searching to increase open rates and lower unsubscribes. There is a solution: send relevant e-mails based on an actionable subscriber database. By linking offline and online data, you can gather a complete view of your subscribers and send dynamic customized content that gets opened, read and acted upon!
• Create an actionable, multichannel customer-centric data view of subscribers
• Boost profits and customer retention from response-generating e-mail messages
• Automate e-mail programs for customized subscriber communications with an advanced
segmentation strategy
Session Date: Monday, 02/22/10
Session Time: 10:00 AM
Simple Segmentation Strategies: Integrating Your Customer Data
Into Your Email Campaign Segmentation To Increase ROI
All businesses have a variety of customer data from information collected via registration forms and by way of their shopping behavior. From asking crucial questions at the start of the customer life-cycle to incorporating user's behavior, there are simple ways you can mine data to speak to your customers in a relevant manner. As the Sr. Manager of Direct Marketing, Amie Becton Ray oversees all league email campaigns, direct mail plans and customer data collection and database analysis. She brings tried and true segmentation strategies from the NHL to eTail for the first time
• What it means to be relevant
• Data segmentation drives relevant e-mail
• Collecting the right data
Examples of how the NHL uses simple segmentation to activate fans
e-Dialog will be participating the following shows in 2009. Please check back for additional information:
NCDM – National Center for
Database Marketing
December 7-9 2009 | Las Vegas NV
Speaking Engagement :: ::
Speakers:
Arthur Middleton Hughes, Senior Strategist, e-DialogRob Befumo, Director, E-mail Marketing, Publishers Clearing House
Session Date: Tuesday, 12/08/09
Session Time: 11:15 AM - 12:30 PM
Boosting Revenue Through Linking Database And Email Marketing
E-mail marketers are constantly searching to increase open rates and lower unsubscribes. There is a solution: send relevant e-mails based on an actionable subscriber database. By linking offline and online data, you can gather a complete view of your subscribers and send dynamic customized content that gets opened, read and acted upon!
• Create an actionable, multichannel customer-centric data view of subscribers
• Boost profits and customer retention from response-generating e-mail messages
• Automate e-mail programs for customized subscriber communications with an advanced
segmentation strategy
e-Tail West 2010
February 22 2010 | Palm Desert CASponsor Event ::
Speakers:
Amie Becton Ray, Senior Manager, Direct Marketing, National Hockey LeagueSession Date: Monday, 02/22/10
Session Time: 10:00 AM
Simple Segmentation Strategies: Integrating Your Customer Data
Into Your Email Campaign Segmentation To Increase ROI
All businesses have a variety of customer data from information collected via registration forms and by way of their shopping behavior. From asking crucial questions at the start of the customer life-cycle to incorporating user's behavior, there are simple ways you can mine data to speak to your customers in a relevant manner. As the Sr. Manager of Direct Marketing, Amie Becton Ray oversees all league email campaigns, direct mail plans and customer data collection and database analysis. She brings tried and true segmentation strategies from the NHL to eTail for the first time
• What it means to be relevant
• Data segmentation drives relevant e-mail
• Collecting the right data
Examples of how the NHL uses simple segmentation to activate fans
